A perfume brand has launched an interactive touch-screen campaign on Mall D6 screens in 11 shopping centres across the UK. The campaign showcases the fragrance range and offers users the opportunity to discover which fragrance is best suited to them.
The campaign invites participants to touch the screen to scatter the petals before selecting a perfume bottle to find out more. A short video for each fragrance helps users to discover key information about their floral constellations and characteristics to give shoppers an idea of which perfume will match their personality.
To reward consumers for interacting a “free surprise” is available to shoppers who text their fragrance reference to a shortcode. A unique SMS code is then sent back to their handset which is redeemable through local retail partners to help drive sampling and sales. The campaign was created and produced by Grand Visual and booked by Kinetic.